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What are the types of keywords in PPC?
#1
What are the types of keywords in PPC?
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#2
PPC:- PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

There are four types of the keyword in PPC:-

Broad Match
Exact Match
Broad Match Modifier
Phrase Match
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#3
If you've dabbled into fixing your own Google Ads marketing campaign, you've got presumably encounter the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. The match type determines how narrow or broad an enquiry query will match to a keyword in your Google Ads account.
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#4
Hi Ffriend,
Keywords are the most important part of Digital marketing whether we are doing SEO and SEM. Here are types of Keywords in PPC:
1. Broad Match
2. Broad Match Modifier
3. Phrase Match
4. Exact Match
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#5
If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account.
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