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What is a Google Penalty?

Topic started by gitanistone 1 2 3
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
Google wants their search results to be organic. They want the best websites to naturally rise to the top of search pages, based on both quality of content and the number of users reading/linking to those pages.Accordingly, they strongly resist attempts to “game” their system, using cheap tricks to artificially inflate the perceived popularity or relevance of a certain website.
A “Google penalty” is a loose term for what happens when a site or page is negatively impacted by a Google algorithm update or is manually penalized for an infringement on the search engine's Webmaster Guidelines.

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